The objective of the Hyosung MORE campaign was to spotlight their position as a leader in the marketplace. In the development of the campaign, Hyosung surveyed customers to analyze their performance in the areas of: innovation, service, value, leadership, responsiveness and security. Based on feedback, Hyosung created the MORE campaign and engaged AHD to further develop, manage and implement the initiatives.

AHD created graphic design, messaging and copywriting of tag lines and all content for MORE campaign materials as well as four new Hyosung product launches in 2015. The key messages, graphically and in content, focused on the core values of the campaign, which were identified by customers as vital brand touch points during the survey stage.

Hyosung took steps to create cutting-edge innovation, elevate security, deliver value-added features and enhance customer service and responsiveness. Moreover, Hyosung took seriously their responsibility as an industry leader. Design and messaging created by Allen Harris spotlighted and promoted these core values in alignment with the needs of their retail and financial target audiences.